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Thursday, September 30, 2010
Management Information Systems: Managing the Digital Firm [CDROM] by Kenneth C. Laudon; Jane P. Laudon
Interactive Multimedia: CD-ROM By Jane Laudon, Ken Laudon
Tuesday, December 15, 2009
Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing) by: Joseph F., Jr. Hair, Jerry M. Neff,
Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing)
by: Joseph F., Jr. Hair, Jerry M. Neff,
Synopsis
This text embodies a process approach, introducing students to an 11-step marketing research process in Chapter 3. It stresses the contemporary practice of marketing research by highlighting technological change, methodological innovation, global implications and ethical issues. By integrating SPSS for Windows Student Version, the text familiarizes students with one of the most widely-adopted statistical analysis programs available.
ALTERNATE ISBN INFO:
By Joseph F. Hair, Robert Bush, David Ortinau,
Book Description:
The direction of Marketing Research, 2e heads towards a more application-oriented approach, wonderfully enhanced by the creation of a custom website that will enable students to complete their marketing research project with our online support. In addition to this distinction, the focus of the new edition takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is also unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow’s marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.
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by: Joseph F., Jr. Hair, Jerry M. Neff,
- Publisher: Irwin/McGraw-Hill
- Number Of Pages: 672
- Publication Date: 2003-12-31
- Sales Rank:
- ISBN / ASIN: 0072467576
- EAN: 9780072467574
- Binding: Hardcover
- Manufacturer: Irwin/McGraw-Hill
- Studio: Irwin/McGraw-Hill
- Average Rating:
- Total Reviews:
Synopsis
This text embodies a process approach, introducing students to an 11-step marketing research process in Chapter 3. It stresses the contemporary practice of marketing research by highlighting technological change, methodological innovation, global implications and ethical issues. By integrating SPSS for Windows Student Version, the text familiarizes students with one of the most widely-adopted statistical analysis programs available.
ALTERNATE ISBN INFO:
By Joseph F. Hair, Robert Bush, David Ortinau,
- Publisher: McGraw-Hill Education
- Number Of Pages: 704
- Publication Date: 2002-05
- Sales Rank: 1836482
- ISBN / ASIN: 0071195440
- EAN: 9780071195447
- Binding: Paperback
- Manufacturer: McGraw-Hill Education
- Studio: McGraw-Hill Education
- Average Rating: 5
- Total Reviews: 1
Book Description:
The direction of Marketing Research, 2e heads towards a more application-oriented approach, wonderfully enhanced by the creation of a custom website that will enable students to complete their marketing research project with our online support. In addition to this distinction, the focus of the new edition takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is also unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow’s marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.
PDF, 3.14 MB
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Fundamentals of Futures and Options Markets (4th Edition) By John C. Hull
Fundamentals of Futures and Options Markets (4th Edition) By John C. Hull
* * * Publisher:* Prentice Hall
* * * Number Of Pages:* 512
* * * Publication Date:* 2001-06-29
* * * ISBN-10 / ASIN:* 0130176028
* * * ISBN-13 / EAN:* 9780130176028
* * * Binding:* Hardcover
Product Description:
Updated and revised to reflect the most current information, this introduction to futures and options markets is ideal for those with a limited background in mathematics. Based on Hull's Options, Futures and Other Derivatives, one of the best-selling books on Wall Street, this book presents an accessible overview of the topic without the use of calculus. Packed with numerical samples and accounts of real-life situations, the Fifth Edition effectively guides readers through the material while providing them with a host of tangible examples. For professionals with a career in futures and options markets, financial engineering and/or risk management.
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* * * Publisher:* Prentice Hall
* * * Number Of Pages:* 512
* * * Publication Date:* 2001-06-29
* * * ISBN-10 / ASIN:* 0130176028
* * * ISBN-13 / EAN:* 9780130176028
* * * Binding:* Hardcover
Product Description:
Updated and revised to reflect the most current information, this introduction to futures and options markets is ideal for those with a limited background in mathematics. Based on Hull's Options, Futures and Other Derivatives, one of the best-selling books on Wall Street, this book presents an accessible overview of the topic without the use of calculus. Packed with numerical samples and accounts of real-life situations, the Fifth Edition effectively guides readers through the material while providing them with a host of tangible examples. For professionals with a career in futures and options markets, financial engineering and/or risk management.
Rared PDF: 7.31 MB
Management Information Systems: Managing the Digital Firm [CDROM] by Kenneth C. Laudon; Jane P. Laudon
Management Information Systems: Managing the Digital Firm [CDROM] by Kenneth C. Laudon; Jane P. Laudon
Interactive Multimedia: CD-ROM By Jane Laudon, Ken Laudon
* * * Publisher:* Prentice Hall
* * * Number Of Pages:*
* * * Publication Date:* 2005-11-16
* * * ISBN-10 / ASIN:* 0131538446
* * * ISBN-13 / EAN:* 9780131538443
* * * Binding:* CD-ROM
Product Description:
An interactive CD-ROM multimedia version of the text is available with the text. In addition to the full text and bullet text summaries by chapter, the CD-ROM features simulations, audio/video overviews explaining key concepts, on-line quizzes, hyperlinks to the exercises on the Laudon Web site, the complete Running Case with required files, technology updates, and more. Students can use the CD-ROM edition as an interactive supplement or as an alternative to the traditional text.
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Interactive Multimedia: CD-ROM By Jane Laudon, Ken Laudon
* * * Publisher:* Prentice Hall
* * * Number Of Pages:*
* * * Publication Date:* 2005-11-16
* * * ISBN-10 / ASIN:* 0131538446
* * * ISBN-13 / EAN:* 9780131538443
* * * Binding:* CD-ROM
Product Description:
An interactive CD-ROM multimedia version of the text is available with the text. In addition to the full text and bullet text summaries by chapter, the CD-ROM features simulations, audio/video overviews explaining key concepts, on-line quizzes, hyperlinks to the exercises on the Laudon Web site, the complete Running Case with required files, technology updates, and more. Students can use the CD-ROM edition as an interactive supplement or as an alternative to the traditional text.
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Marketing Management Cases
Marketing Management Cases
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Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance By Judith Grice
Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance By Judith Grice
Product Description:
Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards.The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas.Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries.
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- Publisher: Pharmaceutical Press
- Number Of Pages: 218
- Publication Date: 2007-10-27
- ISBN-10 / ASIN: 0853697175
- ISBN-13 / EAN: 9780853697176
- Binding: Paperback
Product Description:
Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards.The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas.Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries.
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