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Showing posts with label Marketing/Sales. Show all posts
Showing posts with label Marketing/Sales. Show all posts
Thursday, September 30, 2010
Management Information Systems: Managing the Digital Firm [CDROM] by Kenneth C. Laudon; Jane P. Laudon
Interactive Multimedia: CD-ROM By Jane Laudon, Ken Laudon
Tuesday, December 15, 2009
Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing) by: Joseph F., Jr. Hair, Jerry M. Neff,
Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing)
by: Joseph F., Jr. Hair, Jerry M. Neff,
Synopsis
This text embodies a process approach, introducing students to an 11-step marketing research process in Chapter 3. It stresses the contemporary practice of marketing research by highlighting technological change, methodological innovation, global implications and ethical issues. By integrating SPSS for Windows Student Version, the text familiarizes students with one of the most widely-adopted statistical analysis programs available.
ALTERNATE ISBN INFO:
By Joseph F. Hair, Robert Bush, David Ortinau,
Book Description:
The direction of Marketing Research, 2e heads towards a more application-oriented approach, wonderfully enhanced by the creation of a custom website that will enable students to complete their marketing research project with our online support. In addition to this distinction, the focus of the new edition takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is also unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow’s marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.
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by: Joseph F., Jr. Hair, Jerry M. Neff,
- Publisher: Irwin/McGraw-Hill
- Number Of Pages: 672
- Publication Date: 2003-12-31
- Sales Rank:
- ISBN / ASIN: 0072467576
- EAN: 9780072467574
- Binding: Hardcover
- Manufacturer: Irwin/McGraw-Hill
- Studio: Irwin/McGraw-Hill
- Average Rating:
- Total Reviews:
Synopsis
This text embodies a process approach, introducing students to an 11-step marketing research process in Chapter 3. It stresses the contemporary practice of marketing research by highlighting technological change, methodological innovation, global implications and ethical issues. By integrating SPSS for Windows Student Version, the text familiarizes students with one of the most widely-adopted statistical analysis programs available.
ALTERNATE ISBN INFO:
By Joseph F. Hair, Robert Bush, David Ortinau,
- Publisher: McGraw-Hill Education
- Number Of Pages: 704
- Publication Date: 2002-05
- Sales Rank: 1836482
- ISBN / ASIN: 0071195440
- EAN: 9780071195447
- Binding: Paperback
- Manufacturer: McGraw-Hill Education
- Studio: McGraw-Hill Education
- Average Rating: 5
- Total Reviews: 1
Book Description:
The direction of Marketing Research, 2e heads towards a more application-oriented approach, wonderfully enhanced by the creation of a custom website that will enable students to complete their marketing research project with our online support. In addition to this distinction, the focus of the new edition takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is also unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow’s marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.
PDF, 3.14 MB
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Fundamentals of Futures and Options Markets (4th Edition) By John C. Hull
Fundamentals of Futures and Options Markets (4th Edition) By John C. Hull
* * * Publisher:* Prentice Hall
* * * Number Of Pages:* 512
* * * Publication Date:* 2001-06-29
* * * ISBN-10 / ASIN:* 0130176028
* * * ISBN-13 / EAN:* 9780130176028
* * * Binding:* Hardcover
Product Description:
Updated and revised to reflect the most current information, this introduction to futures and options markets is ideal for those with a limited background in mathematics. Based on Hull's Options, Futures and Other Derivatives, one of the best-selling books on Wall Street, this book presents an accessible overview of the topic without the use of calculus. Packed with numerical samples and accounts of real-life situations, the Fifth Edition effectively guides readers through the material while providing them with a host of tangible examples. For professionals with a career in futures and options markets, financial engineering and/or risk management.
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* * * Publisher:* Prentice Hall
* * * Number Of Pages:* 512
* * * Publication Date:* 2001-06-29
* * * ISBN-10 / ASIN:* 0130176028
* * * ISBN-13 / EAN:* 9780130176028
* * * Binding:* Hardcover
Product Description:
Updated and revised to reflect the most current information, this introduction to futures and options markets is ideal for those with a limited background in mathematics. Based on Hull's Options, Futures and Other Derivatives, one of the best-selling books on Wall Street, this book presents an accessible overview of the topic without the use of calculus. Packed with numerical samples and accounts of real-life situations, the Fifth Edition effectively guides readers through the material while providing them with a host of tangible examples. For professionals with a career in futures and options markets, financial engineering and/or risk management.
Rared PDF: 7.31 MB
Management Information Systems: Managing the Digital Firm [CDROM] by Kenneth C. Laudon; Jane P. Laudon
Management Information Systems: Managing the Digital Firm [CDROM] by Kenneth C. Laudon; Jane P. Laudon
Interactive Multimedia: CD-ROM By Jane Laudon, Ken Laudon
* * * Publisher:* Prentice Hall
* * * Number Of Pages:*
* * * Publication Date:* 2005-11-16
* * * ISBN-10 / ASIN:* 0131538446
* * * ISBN-13 / EAN:* 9780131538443
* * * Binding:* CD-ROM
Product Description:
An interactive CD-ROM multimedia version of the text is available with the text. In addition to the full text and bullet text summaries by chapter, the CD-ROM features simulations, audio/video overviews explaining key concepts, on-line quizzes, hyperlinks to the exercises on the Laudon Web site, the complete Running Case with required files, technology updates, and more. Students can use the CD-ROM edition as an interactive supplement or as an alternative to the traditional text.
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Interactive Multimedia: CD-ROM By Jane Laudon, Ken Laudon
* * * Publisher:* Prentice Hall
* * * Number Of Pages:*
* * * Publication Date:* 2005-11-16
* * * ISBN-10 / ASIN:* 0131538446
* * * ISBN-13 / EAN:* 9780131538443
* * * Binding:* CD-ROM
Product Description:
An interactive CD-ROM multimedia version of the text is available with the text. In addition to the full text and bullet text summaries by chapter, the CD-ROM features simulations, audio/video overviews explaining key concepts, on-line quizzes, hyperlinks to the exercises on the Laudon Web site, the complete Running Case with required files, technology updates, and more. Students can use the CD-ROM edition as an interactive supplement or as an alternative to the traditional text.
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Marketing Management Cases
Marketing Management Cases
Hey friends, have a look on the mktg management case studies of the ICFAI university
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Hey friends, have a look on the mktg management case studies of the ICFAI university
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Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance By Judith Grice
Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance By Judith Grice
Product Description:
Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards.The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas.Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries.
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- Publisher: Pharmaceutical Press
- Number Of Pages: 218
- Publication Date: 2007-10-27
- ISBN-10 / ASIN: 0853697175
- ISBN-13 / EAN: 9780853697176
- Binding: Paperback
Product Description:
Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards.The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas.Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries.
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How to Market, Advertise and Promote Your Business or Service in Your Own Backyard
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard
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Marketing Management: Millennium Edition (10th Edition) By Philip Kotler
Marketing Management: Millennium Edition (10th Edition) By Philip Kotler
* * * Publisher:* Prentice Hall
* * * Number Of Pages:* 784
* * * Publication Date:* 1999-07-19
* * * ISBN-10 / ASIN:* 0130122173
* * * ISBN-13 / EAN:* 9780130122179
* * * Binding:* Hardcover
Product Description:
This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.
* * * Publisher:* Prentice Hall
* * * Number Of Pages:* 784
* * * Publication Date:* 1999-07-19
* * * ISBN-10 / ASIN:* 0130122173
* * * ISBN-13 / EAN:* 9780130122179
* * * Binding:* Hardcover
Product Description:
This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.
Marketing Management (12th Edition) (Marketing Management) by Philip Kotler, Kev
Marketing Management (12th Edition) (Marketing Management) by Philip Kotler, Kev
* * ** Publisher:* * Prentice Hall
* * * Number Of Pages:* 816
* * * Publication Date:* 2006-01-01
* * * ISBN-10 / ASIN:* 0131457578
* * * ISBN-13 / EAN:* 9780131457577
* * * Binding:* Hardcover
Summary: this book sucks
Rating: 1
this book has been published and republished with the only chnages being the chapters reversed and new examples. the index in the back however has not been updated so it references incorrect pages. several acronyms used are not explained. terrible book.
Summary: Tons of theoretical information
Rating: 3
Although this is the primary used textbook for MBA students in marketing classes, it lacks one major substance- practical implications. Kotler and Keller are absolutely awesome in introducing almost all theories applied to marketing (except they lack to focus on international marketing), but this text is not "applied" marketing. Therefore my only problem with this about 700-page textbook is it's missing crucial steps required to achieve mentioned goals.
Summary: Good
Rating: 4
Nice but the main weakness stands on the delivery on time especially for outside Europe
Summary: Excellent Price
Rating: 5
I purchased this text book because of price; the university's custom book was over $150. I am so glad that I was able to locate this book. Thank you so much. The book was delivered in a timely manner.
Summary: Marketing Management 12e
Rating: 5
This has always been a great book, and as good wine has only improved through the years. It is at the same time a great textbook for Marketing Management courses as well as a useful reference for practitioner.
* * * Number Of Pages:* 816
* * * Publication Date:* 2006-01-01
* * * ISBN-10 / ASIN:* 0131457578
* * * ISBN-13 / EAN:* 9780131457577
* * * Binding:* Hardcover
Summary: this book sucks
Rating: 1
this book has been published and republished with the only chnages being the chapters reversed and new examples. the index in the back however has not been updated so it references incorrect pages. several acronyms used are not explained. terrible book.
Summary: Tons of theoretical information
Rating: 3
Although this is the primary used textbook for MBA students in marketing classes, it lacks one major substance- practical implications. Kotler and Keller are absolutely awesome in introducing almost all theories applied to marketing (except they lack to focus on international marketing), but this text is not "applied" marketing. Therefore my only problem with this about 700-page textbook is it's missing crucial steps required to achieve mentioned goals.
Summary: Good
Rating: 4
Nice but the main weakness stands on the delivery on time especially for outside Europe
Summary: Excellent Price
Rating: 5
I purchased this text book because of price; the university's custom book was over $150. I am so glad that I was able to locate this book. Thank you so much. The book was delivered in a timely manner.
Summary: Marketing Management 12e
Rating: 5
This has always been a great book, and as good wine has only improved through the years. It is at the same time a great textbook for Marketing Management courses as well as a useful reference for practitioner.
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