This ebook comprises marketing ideas all in "one line" which could be used in any industry.
Download
Download
This is default featured post 1 title
Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.
This is default featured post 2 title
Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.
This is default featured post 3 title
Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.
This is default featured post 4 title
Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.
This is default featured post 5 title
Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.
Tuesday, December 15, 2009
Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing) by: Joseph F., Jr. Hair, Jerry M. Neff,
Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing)
by: Joseph F., Jr. Hair, Jerry M. Neff,
Synopsis
This text embodies a process approach, introducing students to an 11-step marketing research process in Chapter 3. It stresses the contemporary practice of marketing research by highlighting technological change, methodological innovation, global implications and ethical issues. By integrating SPSS for Windows Student Version, the text familiarizes students with one of the most widely-adopted statistical analysis programs available.
ALTERNATE ISBN INFO:
By Joseph F. Hair, Robert Bush, David Ortinau,
Book Description:
The direction of Marketing Research, 2e heads towards a more application-oriented approach, wonderfully enhanced by the creation of a custom website that will enable students to complete their marketing research project with our online support. In addition to this distinction, the focus of the new edition takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is also unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow’s marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.
PDF, 3.14 MB
Download
mediafire
megaupload
by: Joseph F., Jr. Hair, Jerry M. Neff,
- Publisher: Irwin/McGraw-Hill
- Number Of Pages: 672
- Publication Date: 2003-12-31
- Sales Rank:
- ISBN / ASIN: 0072467576
- EAN: 9780072467574
- Binding: Hardcover
- Manufacturer: Irwin/McGraw-Hill
- Studio: Irwin/McGraw-Hill
- Average Rating:
- Total Reviews:
Synopsis
This text embodies a process approach, introducing students to an 11-step marketing research process in Chapter 3. It stresses the contemporary practice of marketing research by highlighting technological change, methodological innovation, global implications and ethical issues. By integrating SPSS for Windows Student Version, the text familiarizes students with one of the most widely-adopted statistical analysis programs available.
ALTERNATE ISBN INFO:
By Joseph F. Hair, Robert Bush, David Ortinau,
- Publisher: McGraw-Hill Education
- Number Of Pages: 704
- Publication Date: 2002-05
- Sales Rank: 1836482
- ISBN / ASIN: 0071195440
- EAN: 9780071195447
- Binding: Paperback
- Manufacturer: McGraw-Hill Education
- Studio: McGraw-Hill Education
- Average Rating: 5
- Total Reviews: 1
Book Description:
The direction of Marketing Research, 2e heads towards a more application-oriented approach, wonderfully enhanced by the creation of a custom website that will enable students to complete their marketing research project with our online support. In addition to this distinction, the focus of the new edition takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is also unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow’s marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.
PDF, 3.14 MB
Download
mediafire
megaupload
Fundamentals of Futures and Options Markets (4th Edition) By John C. Hull
Fundamentals of Futures and Options Markets (4th Edition) By John C. Hull
* * * Publisher:* Prentice Hall
* * * Number Of Pages:* 512
* * * Publication Date:* 2001-06-29
* * * ISBN-10 / ASIN:* 0130176028
* * * ISBN-13 / EAN:* 9780130176028
* * * Binding:* Hardcover
Product Description:
Updated and revised to reflect the most current information, this introduction to futures and options markets is ideal for those with a limited background in mathematics. Based on Hull's Options, Futures and Other Derivatives, one of the best-selling books on Wall Street, this book presents an accessible overview of the topic without the use of calculus. Packed with numerical samples and accounts of real-life situations, the Fifth Edition effectively guides readers through the material while providing them with a host of tangible examples. For professionals with a career in futures and options markets, financial engineering and/or risk management.
Download
* * * Publisher:* Prentice Hall
* * * Number Of Pages:* 512
* * * Publication Date:* 2001-06-29
* * * ISBN-10 / ASIN:* 0130176028
* * * ISBN-13 / EAN:* 9780130176028
* * * Binding:* Hardcover
Product Description:
Updated and revised to reflect the most current information, this introduction to futures and options markets is ideal for those with a limited background in mathematics. Based on Hull's Options, Futures and Other Derivatives, one of the best-selling books on Wall Street, this book presents an accessible overview of the topic without the use of calculus. Packed with numerical samples and accounts of real-life situations, the Fifth Edition effectively guides readers through the material while providing them with a host of tangible examples. For professionals with a career in futures and options markets, financial engineering and/or risk management.
Rared PDF: 7.31 MB
Management Information Systems: Managing the Digital Firm [CDROM] by Kenneth C. Laudon; Jane P. Laudon
Management Information Systems: Managing the Digital Firm [CDROM] by Kenneth C. Laudon; Jane P. Laudon
Interactive Multimedia: CD-ROM By Jane Laudon, Ken Laudon
* * * Publisher:* Prentice Hall
* * * Number Of Pages:*
* * * Publication Date:* 2005-11-16
* * * ISBN-10 / ASIN:* 0131538446
* * * ISBN-13 / EAN:* 9780131538443
* * * Binding:* CD-ROM
Product Description:
An interactive CD-ROM multimedia version of the text is available with the text. In addition to the full text and bullet text summaries by chapter, the CD-ROM features simulations, audio/video overviews explaining key concepts, on-line quizzes, hyperlinks to the exercises on the Laudon Web site, the complete Running Case with required files, technology updates, and more. Students can use the CD-ROM edition as an interactive supplement or as an alternative to the traditional text.
Download
filefactory.Part1
filefactory.Part2
filefactory.Part3
rapidshare.Part1
rapidshare.Part2
rapidshare.Part3
Interactive Multimedia: CD-ROM By Jane Laudon, Ken Laudon
* * * Publisher:* Prentice Hall
* * * Number Of Pages:*
* * * Publication Date:* 2005-11-16
* * * ISBN-10 / ASIN:* 0131538446
* * * ISBN-13 / EAN:* 9780131538443
* * * Binding:* CD-ROM
Product Description:
An interactive CD-ROM multimedia version of the text is available with the text. In addition to the full text and bullet text summaries by chapter, the CD-ROM features simulations, audio/video overviews explaining key concepts, on-line quizzes, hyperlinks to the exercises on the Laudon Web site, the complete Running Case with required files, technology updates, and more. Students can use the CD-ROM edition as an interactive supplement or as an alternative to the traditional text.
Download
filefactory.Part1
filefactory.Part2
filefactory.Part3
rapidshare.Part1
rapidshare.Part2
rapidshare.Part3
Marketing Management Cases
Marketing Management Cases
Hey friends, have a look on the mktg management case studies of the ICFAI university
Download
filefactory
ugotfile
rapidshare
rapidshare
Hey friends, have a look on the mktg management case studies of the ICFAI university
Download
filefactory
ugotfile
rapidshare
rapidshare
Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance By Judith Grice
Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance By Judith Grice
Product Description:
Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards.The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas.Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries.
No Password
ZIP File
PDF File Format [Good Quality]
Download
rapidshare
mihd.net
- Publisher: Pharmaceutical Press
- Number Of Pages: 218
- Publication Date: 2007-10-27
- ISBN-10 / ASIN: 0853697175
- ISBN-13 / EAN: 9780853697176
- Binding: Paperback
Product Description:
Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards.The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas.Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries.
No Password
ZIP File
PDF File Format [Good Quality]
Download
rapidshare
mihd.net
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard
Download
Marketing Management: Millennium Edition (10th Edition) By Philip Kotler
Marketing Management: Millennium Edition (10th Edition) By Philip Kotler
* * * Publisher:* Prentice Hall
* * * Number Of Pages:* 784
* * * Publication Date:* 1999-07-19
* * * ISBN-10 / ASIN:* 0130122173
* * * ISBN-13 / EAN:* 9780130122179
* * * Binding:* Hardcover
Product Description:
This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.
* * * Publisher:* Prentice Hall
* * * Number Of Pages:* 784
* * * Publication Date:* 1999-07-19
* * * ISBN-10 / ASIN:* 0130122173
* * * ISBN-13 / EAN:* 9780130122179
* * * Binding:* Hardcover
Product Description:
This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.
Marketing Management (12th Edition) (Marketing Management) by Philip Kotler, Kev
Marketing Management (12th Edition) (Marketing Management) by Philip Kotler, Kev
* * ** Publisher:* * Prentice Hall
* * * Number Of Pages:* 816
* * * Publication Date:* 2006-01-01
* * * ISBN-10 / ASIN:* 0131457578
* * * ISBN-13 / EAN:* 9780131457577
* * * Binding:* Hardcover
Summary: this book sucks
Rating: 1
this book has been published and republished with the only chnages being the chapters reversed and new examples. the index in the back however has not been updated so it references incorrect pages. several acronyms used are not explained. terrible book.
Summary: Tons of theoretical information
Rating: 3
Although this is the primary used textbook for MBA students in marketing classes, it lacks one major substance- practical implications. Kotler and Keller are absolutely awesome in introducing almost all theories applied to marketing (except they lack to focus on international marketing), but this text is not "applied" marketing. Therefore my only problem with this about 700-page textbook is it's missing crucial steps required to achieve mentioned goals.
Summary: Good
Rating: 4
Nice but the main weakness stands on the delivery on time especially for outside Europe
Summary: Excellent Price
Rating: 5
I purchased this text book because of price; the university's custom book was over $150. I am so glad that I was able to locate this book. Thank you so much. The book was delivered in a timely manner.
Summary: Marketing Management 12e
Rating: 5
This has always been a great book, and as good wine has only improved through the years. It is at the same time a great textbook for Marketing Management courses as well as a useful reference for practitioner.
* * * Number Of Pages:* 816
* * * Publication Date:* 2006-01-01
* * * ISBN-10 / ASIN:* 0131457578
* * * ISBN-13 / EAN:* 9780131457577
* * * Binding:* Hardcover
Summary: this book sucks
Rating: 1
this book has been published and republished with the only chnages being the chapters reversed and new examples. the index in the back however has not been updated so it references incorrect pages. several acronyms used are not explained. terrible book.
Summary: Tons of theoretical information
Rating: 3
Although this is the primary used textbook for MBA students in marketing classes, it lacks one major substance- practical implications. Kotler and Keller are absolutely awesome in introducing almost all theories applied to marketing (except they lack to focus on international marketing), but this text is not "applied" marketing. Therefore my only problem with this about 700-page textbook is it's missing crucial steps required to achieve mentioned goals.
Summary: Good
Rating: 4
Nice but the main weakness stands on the delivery on time especially for outside Europe
Summary: Excellent Price
Rating: 5
I purchased this text book because of price; the university's custom book was over $150. I am so glad that I was able to locate this book. Thank you so much. The book was delivered in a timely manner.
Summary: Marketing Management 12e
Rating: 5
This has always been a great book, and as good wine has only improved through the years. It is at the same time a great textbook for Marketing Management courses as well as a useful reference for practitioner.
Download
Fish [SPANISH] By Stephen C. Lundin, Harry Paul, John Christensen
Fish [SPANISH] By Stephen C. Lundin, Harry Paul, John Christensen
* * * Publisher:* Empresa Activa
* * * Number Of Pages:* 128
* * * Publication Date:* 2002-09-01
* * * ISBN-10 / ASIN:* 8495787113
* * * ISBN-13 / EAN:* 9788495787118
* * * Binding:* Paperback
Amazon.com:
Here's another management parable that draws its lesson from an unlikely source--this time it's the fun-loving fishmongers at Seattle's Pike Place Market. In Fish! the heroine, Mary Jane Ramirez, recently widowed and mother of two, is asked to engineer a turnaround of her company's troubled operations department, a group that authors Stephen Lundin, Harry Paul, and John Christensen describe as a "toxic energy dump." Most reasonable heads would cut their losses and move on. Why bother with this bunch of losers? But the authors don't make it so easy for Mary Jane. Instead, she's left to sort out this mess with the help of head fishmonger Lonnie. Based on a bestselling corporate education video, Fish! aims to help employees find their way to a fun and happy workplace. While some may find the story line and prescriptions--such as "Choose Your Attitude," "Make Their Day," and "Be Present"--downright corny, others will find a good dose of worthwhile motivational management techniques. If you loved Who Moved My Cheese? then you'll find much to like here. And don't worry about Mary Jane and kids. Fish! has a happy ending for everyone. --Harry C. Edwards
* * * Number Of Pages:* 128
* * * Publication Date:* 2002-09-01
* * * ISBN-10 / ASIN:* 8495787113
* * * ISBN-13 / EAN:* 9788495787118
* * * Binding:* Paperback
Amazon.com:
Here's another management parable that draws its lesson from an unlikely source--this time it's the fun-loving fishmongers at Seattle's Pike Place Market. In Fish! the heroine, Mary Jane Ramirez, recently widowed and mother of two, is asked to engineer a turnaround of her company's troubled operations department, a group that authors Stephen Lundin, Harry Paul, and John Christensen describe as a "toxic energy dump." Most reasonable heads would cut their losses and move on. Why bother with this bunch of losers? But the authors don't make it so easy for Mary Jane. Instead, she's left to sort out this mess with the help of head fishmonger Lonnie. Based on a bestselling corporate education video, Fish! aims to help employees find their way to a fun and happy workplace. While some may find the story line and prescriptions--such as "Choose Your Attitude," "Make Their Day," and "Be Present"--downright corny, others will find a good dose of worthwhile motivational management techniques. If you loved Who Moved My Cheese? then you'll find much to like here. And don't worry about Mary Jane and kids. Fish! has a happy ending for everyone. --Harry C. Edwards
Maintenance Resource Management: Adapting Materials Requirements Planning MRP By Dinesh B. Shenoy, B. Bhadbury
Maintenance Resource Management: Adapting Materials Requirements Planning MRP By Dinesh B. Shenoy, B. Bhadbury
* * * Publisher:* CRC
* * * Number Of Pages:* 144
* * * Publication Date:* 1998-02-27
* * * ISBN-10 / ASIN:* 0748406484
* * * ISBN-13 / EAN:* 9780748406487
* * * Binding:* Hardcover
Product Description:
This book is written for current and prospective users of maintenance management systems within industrial manufacturing facilities, for both discrete and continuous process industry. Whilst dealing with common resource management techniques , it focuses on material requirements management, including case studies drawn from practical experience. Even though maintenance is seen as of strategic importance (particularly in capital intensive and continuous process industries), very little attention has been paid to its effective management. Maintenance resources not only include the fitting of spare parts, but also of skilled manpower, tools and instruments, and even money. A sound resource management system is indispensable for effective management, however, a proper technique or model has not been available...until now!
* * * Number Of Pages:* 144
* * * Publication Date:* 1998-02-27
* * * ISBN-10 / ASIN:* 0748406484
* * * ISBN-13 / EAN:* 9780748406487
* * * Binding:* Hardcover
Product Description:
This book is written for current and prospective users of maintenance management systems within industrial manufacturing facilities, for both discrete and continuous process industry. Whilst dealing with common resource management techniques , it focuses on material requirements management, including case studies drawn from practical experience. Even though maintenance is seen as of strategic importance (particularly in capital intensive and continuous process industries), very little attention has been paid to its effective management. Maintenance resources not only include the fitting of spare parts, but also of skilled manpower, tools and instruments, and even money. A sound resource management system is indispensable for effective management, however, a proper technique or model has not been available...until now!
ZIPed PDF ebook, high quality, with bookmarks
Download
Health Informatics (Logistics Information Management : Volume 16, Number 3/4, 2003) by Guest Editors: Sarmad Alshawi, Tillal Eldabi and Ray J. Paul [ISSN 0957-6053]*
Health Informatics (Logistics Information Management : Volume 16, Number 3/4, 2003) by Guest Editors: Sarmad Alshawi, Tillal Eldabi and Ray J. Paul [ISSN 0957-6053]
Health Informatics
By: Alshawi, Sarmad; Eldabi, Tillal
Published By: Emerald Group Publishing
Computer based information systems represent an ever-growing component within healthcare organisations. There is now more than ever a high demand to develop effective systems that will manage healthcare information. Parallel to that there is even greater need to develop more reliable and efficient ways to use information to assist in making viable decisions. The adoption of computer based information systems – largely termed health informatics – offers many healthcare organisations potential abilities to cope with the overwhelming demand for healthcare services and deals with a number of strategic and tactical issues. Health informatics is increasingly employed in a wide variety of forms, such as supporting managerial decision making, monitoring patients’ progress through the system, and enhancing clinical practice. The debate around health informatics is how to use reliable information systems to manage healthcare systems and in establishing how to use efficient systems to manage healthcare information. The introduction and use of technologies may, however, have its drawbacks, such as the debate surrounding ethical issues and the costs of re-engineering, together with a general lack of understanding of the impact of using technology as decision aids. Political and cultural issues may also be affected by the use of technology.
This special issue is intended to stimulate this debate within the healthcare management arena. Logistics Information Management was identified as an appropriate platform to launch such a debate and generate meaningful conclusions. Logistics Information Management covers a wide audience ranging from academics to industrial managers, all of who would benefit from – and could contribute to – this debate. This double issue explores the current state-of-the-art applications of health informatics by highlighting potential benefits of its application but also by stressing the importance of appropriate – rather than bandwagon – implementation. The special issue attracted 30 submissions, resulting in 11 papers being finally selected following a rigorous reviewing process. The articles included in this issue represent international experiences and give, a flavour of the current research issues in the public sector and academe. The Guest Editors of this special issue are more than willing to collaborate further with anyone who might be interested in carrying out further research. Summaries of the articles in the special issue now follow, along with some editorial views on potential debating issues.
Pemberton et al. draw upon previous research to chart the technological developments that have taken place within primary health care during the last 20 years. Their survey reveals that 96 per cent of UK practices use a clinical computer system, with repeat and acute prescribing, the collation of annual data and audits/searches being the most well used applications. The authors discuss how improvement of computing skills appears to be a major determinant of successful integration of technology within a medical practice. They argue that there is a need to develop a social architecture and learning environment that allows GPs to provide good quality health care with clinical computer systems.
Pelletier and Weil study regional health care planning deals with the regional healthcare resource location-allocation, posed to each public healthcare administration, and argue that currently the models designed to support this kind of decision fail in their application. The article produces a set of attributes meeting each dimension underlying the choice of the regional healthcare plan. More precisely, by using Keeney’s method, the authors propose a formulation in simpler terms of the overall objective of the regional health facility systems planning. Pain et al. discuss the problem of adverse drug events and medication errors that can occur because of decisions made during prescribing. The authors examine the perceptions of doctors regarding adverse drug events/reactions and their views on how they may or may not be avoided with the use of a clinical decision support system (CDSS) in a prescribing environment. The article concludes that doctors welcomed the use of a CDSS for prescribing and stated three critical factors for their use of such a system – time constraints, limited knowledge and misreading.
Ambrose et al. use medical genetics as the research context to examine how Internet technologies are useful in managing thin (amount of knowledge is low) and thinly distributed (density of expertise is low) medical knowledge. The article specifically focuses on highlighting the usefulness of the Internet in managing such knowledge and draws attention to the need to examine the semiotic process management while designing Internet-enabled solutions for managing thin and thinly distributed knowledge. Khalfan and Alshawaf discuss the concept of IS/IT outsourcing in the context of health care, and present an overview of a case study exploring the IS/IT outsourcing phenomenon in the public sector of Kuwait. The article seeks to develop a conceptual contingency model for the successful implementation of IS/IT outsourcing arrangements in the context of Kuwait. The presented model addresses many interacting variables, from national culture and social factors through to contractual issues, and argues that it is necessary to take account of all these variables to ensure successful implementation of IS/IT outsourcing arrangements.
Akber and Gough highlight the problems that still prevail in the telecommunications sector of the healthcare industry, and emphasise the need for an effective solution in this rapidly evolving technological environment. The authors define the problem within healthcare delivery worldwide and theoretically explore a typical medical scenario in Kuwait, utilising the grounded theory method. The article also describes the pay-per-use concept, and discusses the appropriateness of such a concept for the healthcare industry, and proposes a conceptual framework that is characterised by being platform and application independent for healthcare delivery. Shapiro and Shapiro discuss how in the past operational researchers used their expertise in dealing with the problems of ‘‘multi-organisations’’ to influence government policy concerning the National Health Service (NHS), itself a ‘‘multiorganisation’’. They argue that effective management of a shared system requires the commitment of all stakeholders to an agreed agenda, and that recent organisational changes and liberalised funding schemes frustrate the co-operative efforts of those working to provide good healthcare. The authors consider this work as a prompt for effective policy structures that allow informed collaboration of all NHS stakeholders. Klischewski and Wetzel discuss how exploding expenditure has led to new reimbursement regulations forcing healthcare providers to conduct their organisations as business concerns. In order to be competitive, providers have started to build networks that allow the delivery of interrelated health services in a well-adjusted and uniform manner. They argue that besides strategic agreement, successful networking requires the support of information systems in order to deliver efficient day to day service, and advocate that service flow management supports organisations in jointly delivering services that cross provider boundaries. The authors provide a general concept that is based on the exchange of XMLrepresentations of process knowledge and data between service providers. Wang et al. explore the development of a knowledge base within the European Public Health and Environment Network. The study aims to provide some insight to managers, group members within EPHEN as to how this development can bring about changes to service delivery and practice that empowers service users and involves them in the process. It seeks also to identify possible difficulties that might be anticipated.
Han and Lee describe how the public health sector in South Korea introduced district health information systems (DHIS). The authors describe how district health information systems are being implemented, and how the information generated and collected through the systems is to be used by local authorities to plan and manage health services in their areas, and further by the central government to make a health plan at the national level. The article presents the development of DHIS for health centres in Korea, and evaluates the project focusing on the problems found in implementing the systems.
Alshawi et al. discuss the problems associated with data utilisation and propose a multi-layer framework for evaluating the quality and integration of patient data for CRM applications in the health care sector. In doing so, a range of potential business benefits is highlighted. The proposed framework presents a platform and software independent architecture for data evaluation and integration operations. The authors conclude that further research needs to be carried out to refine this framework, through model testing and case study evaluation.
Acknowledgments
The Guest Editors of this special issue have been pleased by the response for the call for papers on health informatics for Logistics Information Management. Each paper was reviewed by the guest editors and at least two other referees. The Guest Editors gratefully acknowledge the support and assistance provided by Zahir Irani – the Editor-in-Chief of the journal, and the 30 anonymous referees that reviewed the manuscripts received following the call for papers. Finally, much credit goes to Mrs Carolyn Bailey, whose outstanding effort and administrative support made this issue possible and ensured it was on time.
Sarmad Alshawi
Tillal Eldabi
Ray J. Paul
Previously published in: Logistics Information Management, Volume 16, Number 3/4, 2003
ZIPed PDF ebook, high quality, with bookmarks
Download
Health Informatics
By: Alshawi, Sarmad; Eldabi, Tillal
Published By: Emerald Group Publishing
Computer based information systems represent an ever-growing component within healthcare organisations. There is now more than ever a high demand to develop effective systems that will manage healthcare information. Parallel to that there is even greater need to develop more reliable and efficient ways to use information to assist in making viable decisions. The adoption of computer based information systems – largely termed health informatics – offers many healthcare organisations potential abilities to cope with the overwhelming demand for healthcare services and deals with a number of strategic and tactical issues. Health informatics is increasingly employed in a wide variety of forms, such as supporting managerial decision making, monitoring patients’ progress through the system, and enhancing clinical practice. The debate around health informatics is how to use reliable information systems to manage healthcare systems and in establishing how to use efficient systems to manage healthcare information. The introduction and use of technologies may, however, have its drawbacks, such as the debate surrounding ethical issues and the costs of re-engineering, together with a general lack of understanding of the impact of using technology as decision aids. Political and cultural issues may also be affected by the use of technology.
This special issue is intended to stimulate this debate within the healthcare management arena. Logistics Information Management was identified as an appropriate platform to launch such a debate and generate meaningful conclusions. Logistics Information Management covers a wide audience ranging from academics to industrial managers, all of who would benefit from – and could contribute to – this debate. This double issue explores the current state-of-the-art applications of health informatics by highlighting potential benefits of its application but also by stressing the importance of appropriate – rather than bandwagon – implementation. The special issue attracted 30 submissions, resulting in 11 papers being finally selected following a rigorous reviewing process. The articles included in this issue represent international experiences and give, a flavour of the current research issues in the public sector and academe. The Guest Editors of this special issue are more than willing to collaborate further with anyone who might be interested in carrying out further research. Summaries of the articles in the special issue now follow, along with some editorial views on potential debating issues.
Pemberton et al. draw upon previous research to chart the technological developments that have taken place within primary health care during the last 20 years. Their survey reveals that 96 per cent of UK practices use a clinical computer system, with repeat and acute prescribing, the collation of annual data and audits/searches being the most well used applications. The authors discuss how improvement of computing skills appears to be a major determinant of successful integration of technology within a medical practice. They argue that there is a need to develop a social architecture and learning environment that allows GPs to provide good quality health care with clinical computer systems.
Pelletier and Weil study regional health care planning deals with the regional healthcare resource location-allocation, posed to each public healthcare administration, and argue that currently the models designed to support this kind of decision fail in their application. The article produces a set of attributes meeting each dimension underlying the choice of the regional healthcare plan. More precisely, by using Keeney’s method, the authors propose a formulation in simpler terms of the overall objective of the regional health facility systems planning. Pain et al. discuss the problem of adverse drug events and medication errors that can occur because of decisions made during prescribing. The authors examine the perceptions of doctors regarding adverse drug events/reactions and their views on how they may or may not be avoided with the use of a clinical decision support system (CDSS) in a prescribing environment. The article concludes that doctors welcomed the use of a CDSS for prescribing and stated three critical factors for their use of such a system – time constraints, limited knowledge and misreading.
Ambrose et al. use medical genetics as the research context to examine how Internet technologies are useful in managing thin (amount of knowledge is low) and thinly distributed (density of expertise is low) medical knowledge. The article specifically focuses on highlighting the usefulness of the Internet in managing such knowledge and draws attention to the need to examine the semiotic process management while designing Internet-enabled solutions for managing thin and thinly distributed knowledge. Khalfan and Alshawaf discuss the concept of IS/IT outsourcing in the context of health care, and present an overview of a case study exploring the IS/IT outsourcing phenomenon in the public sector of Kuwait. The article seeks to develop a conceptual contingency model for the successful implementation of IS/IT outsourcing arrangements in the context of Kuwait. The presented model addresses many interacting variables, from national culture and social factors through to contractual issues, and argues that it is necessary to take account of all these variables to ensure successful implementation of IS/IT outsourcing arrangements.
Akber and Gough highlight the problems that still prevail in the telecommunications sector of the healthcare industry, and emphasise the need for an effective solution in this rapidly evolving technological environment. The authors define the problem within healthcare delivery worldwide and theoretically explore a typical medical scenario in Kuwait, utilising the grounded theory method. The article also describes the pay-per-use concept, and discusses the appropriateness of such a concept for the healthcare industry, and proposes a conceptual framework that is characterised by being platform and application independent for healthcare delivery. Shapiro and Shapiro discuss how in the past operational researchers used their expertise in dealing with the problems of ‘‘multi-organisations’’ to influence government policy concerning the National Health Service (NHS), itself a ‘‘multiorganisation’’. They argue that effective management of a shared system requires the commitment of all stakeholders to an agreed agenda, and that recent organisational changes and liberalised funding schemes frustrate the co-operative efforts of those working to provide good healthcare. The authors consider this work as a prompt for effective policy structures that allow informed collaboration of all NHS stakeholders. Klischewski and Wetzel discuss how exploding expenditure has led to new reimbursement regulations forcing healthcare providers to conduct their organisations as business concerns. In order to be competitive, providers have started to build networks that allow the delivery of interrelated health services in a well-adjusted and uniform manner. They argue that besides strategic agreement, successful networking requires the support of information systems in order to deliver efficient day to day service, and advocate that service flow management supports organisations in jointly delivering services that cross provider boundaries. The authors provide a general concept that is based on the exchange of XMLrepresentations of process knowledge and data between service providers. Wang et al. explore the development of a knowledge base within the European Public Health and Environment Network. The study aims to provide some insight to managers, group members within EPHEN as to how this development can bring about changes to service delivery and practice that empowers service users and involves them in the process. It seeks also to identify possible difficulties that might be anticipated.
Han and Lee describe how the public health sector in South Korea introduced district health information systems (DHIS). The authors describe how district health information systems are being implemented, and how the information generated and collected through the systems is to be used by local authorities to plan and manage health services in their areas, and further by the central government to make a health plan at the national level. The article presents the development of DHIS for health centres in Korea, and evaluates the project focusing on the problems found in implementing the systems.
Alshawi et al. discuss the problems associated with data utilisation and propose a multi-layer framework for evaluating the quality and integration of patient data for CRM applications in the health care sector. In doing so, a range of potential business benefits is highlighted. The proposed framework presents a platform and software independent architecture for data evaluation and integration operations. The authors conclude that further research needs to be carried out to refine this framework, through model testing and case study evaluation.
Acknowledgments
The Guest Editors of this special issue have been pleased by the response for the call for papers on health informatics for Logistics Information Management. Each paper was reviewed by the guest editors and at least two other referees. The Guest Editors gratefully acknowledge the support and assistance provided by Zahir Irani – the Editor-in-Chief of the journal, and the 30 anonymous referees that reviewed the manuscripts received following the call for papers. Finally, much credit goes to Mrs Carolyn Bailey, whose outstanding effort and administrative support made this issue possible and ensured it was on time.
Sarmad Alshawi
Tillal Eldabi
Ray J. Paul
Previously published in: Logistics Information Management, Volume 16, Number 3/4, 2003
ZIPed PDF ebook, high quality, with bookmarks
Download
Mastering the SAP Business Information Warehouse: Leveraging the Business Intelligence C of SAP NetWeaver By Kevin McDonald, Andreas Wilmsmeier, David C. Dixon, W. H. Inmon
Mastering the SAP Business Information Warehouse: Leveraging the Business Intelligence C of SAP NetWeaver
By Kevin McDonald, Andreas Wilmsmeier, David C. Dixon, W. H. Inmon
Product Description:
"This book is the definitive guide for SAP NetWeaver BI professionals. Based on their extraordinary expertise with the product, the authors provide deep insights about key innovations in the areas of user experience, query performance, integrated planning, and enterprise-wide data warehousing."
—Stefan Sigg, Vice President, SAP NetWeaver Business Intelligence
The long-anticipated publication of this second edition reflects the growing success of SAP NetWeaver as well as the various Business Intelligence (BI) capabilities that are embedded with SAP BW version 7.0. Written by SAP insiders, this comprehensive guide takes into account the ever-changing features, functionality, and toolsets of SAP NetWeaver to bring you the most updated information on how to use SAP BW to design, build, deploy, populate, access, analyze, present, and administer data. You'll discover the options that are available in SAP NetWeaver and uncover a new means to improve business performance.
This book reflects the process an organization goes through during an implementation of the software. The authors begin with an introduction to BI and SAP NetWeaver and quickly progress to information modeling and enterprise data warehouse concepts. You'll learn how to access and deliver meaningful analytic information to the organization, as well as perform integrated planning functions. Finally, the authors share invaluable insight on warehouse administration, performance, and security.
With more than 50 percent new or revised material, this second edition of Mastering the SAP Business Information Warehouse shows you how to:
The companion Web site contains sample chapters in Wiki format and the authors' blog where readers may enter discussions about the book and SAP.
Wiley Technology Publishing Timely. Practical. Reliable.
Visit our Web site at www.wiley.com/compbooks/
Visit the companion Web site at www.wiley.com/compbooks/mcdonald
The companion Web site contains the sample code presented in the text of the book, plus implementation templates.
Download
mihd.net
filefactory
By Kevin McDonald, Andreas Wilmsmeier, David C. Dixon, W. H. Inmon
- Publisher: Wiley
- Number Of Pages: 720
- Publication Date: 2006-08-28
- ISBN-10 / ASIN: 0764596373
- ISBN-13 / EAN: 9780764596377
- Binding: Hardcover
Product Description:
"This book is the definitive guide for SAP NetWeaver BI professionals. Based on their extraordinary expertise with the product, the authors provide deep insights about key innovations in the areas of user experience, query performance, integrated planning, and enterprise-wide data warehousing."
—Stefan Sigg, Vice President, SAP NetWeaver Business Intelligence
The long-anticipated publication of this second edition reflects the growing success of SAP NetWeaver as well as the various Business Intelligence (BI) capabilities that are embedded with SAP BW version 7.0. Written by SAP insiders, this comprehensive guide takes into account the ever-changing features, functionality, and toolsets of SAP NetWeaver to bring you the most updated information on how to use SAP BW to design, build, deploy, populate, access, analyze, present, and administer data. You'll discover the options that are available in SAP NetWeaver and uncover a new means to improve business performance.
This book reflects the process an organization goes through during an implementation of the software. The authors begin with an introduction to BI and SAP NetWeaver and quickly progress to information modeling and enterprise data warehouse concepts. You'll learn how to access and deliver meaningful analytic information to the organization, as well as perform integrated planning functions. Finally, the authors share invaluable insight on warehouse administration, performance, and security.
With more than 50 percent new or revised material, this second edition of Mastering the SAP Business Information Warehouse shows you how to:
- Extract data from online transaction processing systems
- Store transformed data in a way that best supports reporting and analysis
- Use the various Business Explorer tools such as BEx Report Designer, BEx Analyzer, BEx Broadcaster, and BEx Web Application Designer
- Schedule, monitor, troubleshoot, and archive data loads
The companion Web site contains sample chapters in Wiki format and the authors' blog where readers may enter discussions about the book and SAP.
Wiley Technology Publishing Timely. Practical. Reliable.
Visit our Web site at www.wiley.com/compbooks/
Visit the companion Web site at www.wiley.com/compbooks/mcdonald
The companion Web site contains the sample code presented in the text of the book, plus implementation templates.
Download
mihd.net
filefactory
