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Tuesday, December 15, 2009
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard
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Marketing Management: Millennium Edition (10th Edition) By Philip Kotler
Marketing Management: Millennium Edition (10th Edition) By Philip Kotler
* * * Publisher:* Prentice Hall
* * * Number Of Pages:* 784
* * * Publication Date:* 1999-07-19
* * * ISBN-10 / ASIN:* 0130122173
* * * ISBN-13 / EAN:* 9780130122179
* * * Binding:* Hardcover
Product Description:
This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.
* * * Publisher:* Prentice Hall
* * * Number Of Pages:* 784
* * * Publication Date:* 1999-07-19
* * * ISBN-10 / ASIN:* 0130122173
* * * ISBN-13 / EAN:* 9780130122179
* * * Binding:* Hardcover
Product Description:
This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.
Marketing Management (12th Edition) (Marketing Management) by Philip Kotler, Kev
Marketing Management (12th Edition) (Marketing Management) by Philip Kotler, Kev
* * ** Publisher:* * Prentice Hall
* * * Number Of Pages:* 816
* * * Publication Date:* 2006-01-01
* * * ISBN-10 / ASIN:* 0131457578
* * * ISBN-13 / EAN:* 9780131457577
* * * Binding:* Hardcover
Summary: this book sucks
Rating: 1
this book has been published and republished with the only chnages being the chapters reversed and new examples. the index in the back however has not been updated so it references incorrect pages. several acronyms used are not explained. terrible book.
Summary: Tons of theoretical information
Rating: 3
Although this is the primary used textbook for MBA students in marketing classes, it lacks one major substance- practical implications. Kotler and Keller are absolutely awesome in introducing almost all theories applied to marketing (except they lack to focus on international marketing), but this text is not "applied" marketing. Therefore my only problem with this about 700-page textbook is it's missing crucial steps required to achieve mentioned goals.
Summary: Good
Rating: 4
Nice but the main weakness stands on the delivery on time especially for outside Europe
Summary: Excellent Price
Rating: 5
I purchased this text book because of price; the university's custom book was over $150. I am so glad that I was able to locate this book. Thank you so much. The book was delivered in a timely manner.
Summary: Marketing Management 12e
Rating: 5
This has always been a great book, and as good wine has only improved through the years. It is at the same time a great textbook for Marketing Management courses as well as a useful reference for practitioner.
* * * Number Of Pages:* 816
* * * Publication Date:* 2006-01-01
* * * ISBN-10 / ASIN:* 0131457578
* * * ISBN-13 / EAN:* 9780131457577
* * * Binding:* Hardcover
Summary: this book sucks
Rating: 1
this book has been published and republished with the only chnages being the chapters reversed and new examples. the index in the back however has not been updated so it references incorrect pages. several acronyms used are not explained. terrible book.
Summary: Tons of theoretical information
Rating: 3
Although this is the primary used textbook for MBA students in marketing classes, it lacks one major substance- practical implications. Kotler and Keller are absolutely awesome in introducing almost all theories applied to marketing (except they lack to focus on international marketing), but this text is not "applied" marketing. Therefore my only problem with this about 700-page textbook is it's missing crucial steps required to achieve mentioned goals.
Summary: Good
Rating: 4
Nice but the main weakness stands on the delivery on time especially for outside Europe
Summary: Excellent Price
Rating: 5
I purchased this text book because of price; the university's custom book was over $150. I am so glad that I was able to locate this book. Thank you so much. The book was delivered in a timely manner.
Summary: Marketing Management 12e
Rating: 5
This has always been a great book, and as good wine has only improved through the years. It is at the same time a great textbook for Marketing Management courses as well as a useful reference for practitioner.
Download
Fish [SPANISH] By Stephen C. Lundin, Harry Paul, John Christensen
Fish [SPANISH] By Stephen C. Lundin, Harry Paul, John Christensen
* * * Publisher:* Empresa Activa
* * * Number Of Pages:* 128
* * * Publication Date:* 2002-09-01
* * * ISBN-10 / ASIN:* 8495787113
* * * ISBN-13 / EAN:* 9788495787118
* * * Binding:* Paperback
Amazon.com:
Here's another management parable that draws its lesson from an unlikely source--this time it's the fun-loving fishmongers at Seattle's Pike Place Market. In Fish! the heroine, Mary Jane Ramirez, recently widowed and mother of two, is asked to engineer a turnaround of her company's troubled operations department, a group that authors Stephen Lundin, Harry Paul, and John Christensen describe as a "toxic energy dump." Most reasonable heads would cut their losses and move on. Why bother with this bunch of losers? But the authors don't make it so easy for Mary Jane. Instead, she's left to sort out this mess with the help of head fishmonger Lonnie. Based on a bestselling corporate education video, Fish! aims to help employees find their way to a fun and happy workplace. While some may find the story line and prescriptions--such as "Choose Your Attitude," "Make Their Day," and "Be Present"--downright corny, others will find a good dose of worthwhile motivational management techniques. If you loved Who Moved My Cheese? then you'll find much to like here. And don't worry about Mary Jane and kids. Fish! has a happy ending for everyone. --Harry C. Edwards
* * * Number Of Pages:* 128
* * * Publication Date:* 2002-09-01
* * * ISBN-10 / ASIN:* 8495787113
* * * ISBN-13 / EAN:* 9788495787118
* * * Binding:* Paperback
Amazon.com:
Here's another management parable that draws its lesson from an unlikely source--this time it's the fun-loving fishmongers at Seattle's Pike Place Market. In Fish! the heroine, Mary Jane Ramirez, recently widowed and mother of two, is asked to engineer a turnaround of her company's troubled operations department, a group that authors Stephen Lundin, Harry Paul, and John Christensen describe as a "toxic energy dump." Most reasonable heads would cut their losses and move on. Why bother with this bunch of losers? But the authors don't make it so easy for Mary Jane. Instead, she's left to sort out this mess with the help of head fishmonger Lonnie. Based on a bestselling corporate education video, Fish! aims to help employees find their way to a fun and happy workplace. While some may find the story line and prescriptions--such as "Choose Your Attitude," "Make Their Day," and "Be Present"--downright corny, others will find a good dose of worthwhile motivational management techniques. If you loved Who Moved My Cheese? then you'll find much to like here. And don't worry about Mary Jane and kids. Fish! has a happy ending for everyone. --Harry C. Edwards
